Thousands of outlets, every day
Reps cover dozens of kirana stores a day across many distributors, and every visit needs an order, a scheme and a follow-up.
Japaate for FMCG
Sales and distribution software for FMCG brands.
Japaate helps FMCG brands run daily beats, scheme-heavy ordering and distributor stock on one system, from the rep's phone to the distributor's warehouse.
The problem
What makes FMCG distribution hard.
Schemes change every month
Slabs and free goods are applied differently by different reps, so retailers miss offers and margins leak.
Secondary sales stay invisible
The brand sees what it sells to distributors, not what actually reaches the shelf, until the reports arrive.
How Japaate helps
Built for how FMCG sells.
Beat routes and verified visits
Every rep gets today's outlets in order, and check-ins only work within 40 metres of the store.
Salesman AppOne scheme engine, every app
Create a scheme once; slabs and free goods are applied automatically on every order.
Admin PanelSmart cart for focus SKUs
The cart suggests products for each outlet, based on what sells there and in nearby shops.
Salesman AppOrders between visits
Retailers reorder in one tap and see live offers with countdowns.
Retailer AppDistributor stock, live
Primary orders, goods receipts, billing and stock run in the DMS the brand can see.
DMSTargets that follow the season
Targets Atlas splits targets down to every route, adjusting for festivals and seasons.
Admin PanelWhere teams start. Most FMCG brands start with the Salesman App and Admin Panel, then add the Retailer App and DMS as distributors come on board. Most teams are live within 14 days.
Is Japaate suitable for FMCG companies?
Yes. Japaate was built for FMCG: daily beats, high SKU counts and scheme-heavy ordering across thousands of outlets and many distributors.
Can Japaate handle scheme-heavy ordering?
Yes. Japaate's scheme engine applies slab pricing and free goods, on the same or another product, automatically when an order is booked in the Salesman or Retailer app, so every retailer gets the right price.
How do FMCG brands see secondary sales in Japaate?
When distributors run on the Japaate DMS, orders from reps and retailers, bills and stock live in the same system the brand sees, so secondary sales are visible by outlet, product and territory as they happen.
Can our distributors keep using Tally?
Yes. Distributors can import sales registers from Tally or Vyapar, or upload Excel and PDF bills, and Japaate matches products and shops automatically, learning from every correction.
Field sales
Field sales management: the complete guide
How to structure the team, design beats, set targets, track the right KPIs and coach reps, for FMCG sales heads running teams across many distributors.
16 October 2026 · 13 min read
Distribution
Primary vs secondary vs tertiary sales, explained with examples
Three numbers, three stages of the same case of biscuits. Here is what each one tells you, and why the middle one is the one to watch.
16 October 2026 · 7 min read
Field sales
How to improve sales team performance: 21 proven ways for field teams
Most field sales problems start before the rep meets a retailer. Here are 21 fixes, grouped by where the problem usually sits, from the beat plan to the pay cheque.
16 October 2026 · 7 min read
See Japaate for FMCG.
A 30-minute demo, set up around your categories, schemes and distributors.